The conflict between Chris Excel and Bianca Coster has once again shot up the X trends list.
The controversial gossip monger has been using Coster's picture for several years without her consent. Over the years, this has caused Coster significant distress, including mental health struggles for which she needed therapy, and it has also impacted her career.
In the most recent development, Excel allegedly threatened Coster through a message on TikTok saying: "Beef III, I am coming for you", after Coster spoke out about the issue of identity theft.
Coster re-shared the comment and responded: "This is wild, this is insane, but I am not fighting, I was just responding to all the shenanigans that's currently happening under my TikTok post, and obviously asking you still to take down my picture as your profile picture.
"I don't even know if this is the real you, which is another implication of you using my picture. There's hundreds of these profiles."
Coster added that because of the numerous accounts, the legalities are much more complex.
She went on to share an idea on how Excel could make money from removing her picture as his profile picture and charging others a fee for using their photo instead.
"You can call it 'President of the month', charge them R1 000, R2 000, you decide how much you want and then you have them as your profile picture for that month.
"They can get the 'benefits' and they are happy ... And I can be happy leading my quiet life.
"Ask your supporters, the people that love what you do and are always insulting people on your behalf, ask them and you can make it a thing, and you're not hurting anybody, you're not disturbing anybody's peace, you just continuing your shenanigans on X.
"I think that's a good idea."
@biancacoster Replying to @Chris Excel ♬ original sound - Bianca Coster
Meanwhile, public opinion remains split. Some netizens claim Excel boosted Coster's fame, while others condemn the impact on her life, noting she's faced cyberbullying and career setbacks.
Despite past efforts like petitions, no resolution has been reached, and the account remains active.