ZANZIBAR Island, Tanzania, transformed into a hub of artistic expression as celebrated music artists from the African diaspora and beyond gathered for this year’s Trace Awards and Summit.
This year, the awards not only celebrated the outstanding achievements in African music but also put a spotlight on the future of the industry through a two-day summit that featured discussions with some of the most prominent names from across the global music scene.
With incredible performances and heartfelt moments, the event was a celebration of Africa's rich musical heritage and its growing impact on the global stage.
Among the highlights, South African artists took home several prestigious awards, showcasing their dynamism and creativity.
The acclaimed duo TitoM and Yuppe won the coveted Song of the Year award with their electrifying anthem, Tshwala Bam, a track that has captivated dance floors across the globe.
Meanwhile, the talented Tyler ICU was named Best Artist in Southern Africa, further cementing his status as a pivotal figure in the region’s music landscape.
In the Best Female Artist category, global sensation Tyla stole the spotlight, celebrated for her groundbreaking artistry and distinct sound that has resonated with audiences worldwide.
Additionally, Makhadzi demonstrated her unwavering prowess as a performer, clinching the Best Dancer award and solidifying her reputation as a dynamic force on the dance floor.
Johnnie Walker, the world’s leading Scotch whisky brand with a deep-rooted heritage in Africa, played a significant role at the event through its partnership with Trace, highlighting both brands' commitment to celebrating creativity and excellence in African music.
Ifeoma Agu, Group Head of Culture, Influencer and Advocacy at Diageo Southern, West and Central Africa, expressed excitement about future initiatives, revealing, “Our walk with Trace Awards is only the starting point, as Johnnie Walker is set to launch an exciting new platform tagged 'Johnnie Walker Afro-Exchange'. This unique platform will unite African talents across the continent, enabling co-creation and collaboration across music, art, fashion, and entertainment.”
The event offered more than just accolades; it provided a platform for other local artists to showcase their talent.
Two South African artists, Thandi Draai, otherwise known as Pinkie Jane Hadebe, and Lesego “Mateki 2Shoes” Mohapi, captured the spirit of this celebration.
Draai, a music producer and vocalist, shared her gratitude, saying, “Trace has been a part of my journey since a very young age in the industry. And a few years later they start support my growth as an independent artist. And I love the collaboration that they are having with Johnnie Walker just like empowering us. The whole experience has been so magical for me. I am really inspired.”
Mohapi, an international DJ and designer, reflected on the enriching experience, stating, “Being here has been an eye-opening experience. The summit has showcased the different aspects of the music industry,” he said.
Olivier Laouchez, Chairman and Co-Founder of Trace, encapsulated the mission of the event, declaring, “The Trace Awards & Summit was born from an unshakable belief: that Africa’s music, its artists, and its culture deserve to be celebrated on the highest level, with the world watching.”
Laouchez emphasised Trace’s commitment to elevating African creativity and ensuring that it receives the recognition it deserves globally.
Saturday Star