Mixed reviews as US rapper Rick Ross wins while SA loses

By Masabata Mkwananzi | Published Feb 13, 2025

Global rap superstar Rick Ross makes an unexpected appearance in Pick n Pay's latest Smart Shopper campaign, offering South Africans the chance to win R2. 8 million in prizes. The advertisement, featuring local comedian Schalk Bezuidenhout, has sparked widespread social media debate about the retailer's bold marketing move